Not all servers are created equal, and while your hosting provider may be a perfect fit for someone with a simple blog or a static product presentation page, an online store requires a very specific set of resources to function at an optimal level. PrestaShop is an excellent and very fast eCommerce solution—and it would be a shame for it to be bottlenecked by inadequate infrastructure.

If you notice your site’s performance isn’t up to par, your visitors are probably noticing it too. If your site goes from “noticeably slow” to “frustrating,” you risk losing your customers to competitors. In our experience, this is a fragile line which should be side-stepped at all costs.