Google has completed its first core algorithm update of the year. The March 2025 Core Update began on March 13 and was fully rolled out by March 27. As expected, it has led to noticeable changes in search rankings across many websites.

If you’ve seen shifts in your search performance recently, you’re not alone. Many businesses — particularly in ecommerce — have reported drops in visibility for key pages.

Here’s a quick overview of what changed and how you can move forward.

A Closer Look at the March 2025 Update

This wasn’t just a minor adjustment or industry-specific tweak — it was a broad core update, impacting a wide range of websites across various sectors. The primary goal? To improve the quality of search results by highlighting content that is more helpful, relevant, and informative.

Rather than targeting a specific type of content or issue (like spam or backlinks), Google used this update as a broader recalibration of how it determines which pages offer the most value to users.

It’s also worth noting that this update affected not only traditional search results but also features like Google Discover and featured snippets. So if you’ve noticed traffic changes beyond search rankings, this could be a contributing factor.

No Penalties — But Clear Impacts

To clarify: this wasn’t a penalty-driven update. Sites that lost rankings weren’t “punished.” Instead, Google re-evaluated content based on its latest criteria for quality and relevance.

A drop in performance doesn’t mean your site is broken — it means there’s an opportunity to improve. Adapting to these changes can help you regain visibility over time.

What You Can Do Next

Whether your rankings improved, declined, or stayed the same, now is a great time to assess your content and SEO strategy. Here are a few key actions to consider:

1. Review and Refresh Key Pages

Focus on your most important pages — such as top product, category, or service pages. Update outdated information, improve clarity, and ensure each page is aligned with what users are actually searching for.

2. Reassess Search Intent

Make sure your content matches the intent behind the keywords you’re targeting. Use tools like Google Search Console or internal search data to understand what your audience is really looking for — and adjust your content accordingly.

3. Use AI Thoughtfully

AI tools can support content creation, but quality still matters. Google rewards content that provides real value. Use AI to assist with outlines or drafts, but always add a human layer — unique insights, examples, or expert perspectives.

4. Strengthen E-E-A-T

Google continues to emphasize Experience, Expertise, Authoritativeness, and Trustworthiness. To meet that standard:

• Include expert input where possible
• Use transparent sourcing
• Showcase the people behind your content and your business

Even small additions — like author bios, customer reviews, or detailed FAQs — can enhance trust and credibility.

Final Thoughts

The March 2025 Core Update reinforces Google’s ongoing focus on quality and user-first content. While some sites may have lost visibility, this is a natural part of how search evolves. The key is staying proactive: prioritize helpful content, understand your audience’s needs, and continue building trust through transparency and expertise.

Staying aligned with these principles is the best way to maintain — and grow — your presence in search over the long term.

Written by:  Evelin-Valéria Székely 

About me: With years of experience in the dynamic field of marketing, I specialise in leveraging Google Ads to seamlessly fuse creativity with data-driven insights, ultimately propelling brands to new heights. As a devoted Google Ads specialist, ensuring precise tracking is a non-negotiable priority for me. Staying ahead in the ever-evolving landscape of successful advertising demands continuous learning and adaptation to cutting-edge innovations, like the game-changing feature detailed in this blog. My commitment to staying informed about emerging technologies and features underscores my dedication to delivering optimal results for our clients.