Are you searching for a means to measure the ROI of your Facebook advertising? That’s exactly what the new Conversions API and Facebook Pixel will allow you to achieve. Advertisers may use the Conversions API to see how many conversions their advertising has achieved on Facebook. The new Facebook Pixel, on the other hand, allows advertisers to better target people who are interested in their company. These capabilities provide organizations with a more in-depth view of what’s working for them on social media and can help them produce useful insights for future campaign optimization.

Businesses may use the Facebook pixel to track how effective their product or service advertising is on Facebook. It tracks what visitors do once they click on an ad and get on your website–what pages do they go to? What was the total number of downloads from the campaign? By tracking user behaviour, such as where visitors go once they arrive at a company’s website, Facebook Pixel helps businesses figure out which advertisements perform best with their clients. Checking out certain items or downloading individual files are examples of this.

Conversions API is a Facebook technology that allows company owners to transmit important online and offline events directly from their server to Facebook’s server. This feature sends information about consumer behaviours on your Facebook company page to Facebook’s servers, where the Facebook pixel analyzes it to help you better your Facebook ad campaigns. This tool is rather new, having only been available for a few months.