Google Dynamic Remarketing Setup

Increase your sales & ROI by recovering bounced customers

Bounced Customers

Bounced Customers

What are bounced customers? All those users who visit your site and don’t interact at all are called bounced customers. The marketing value expressing these visitors is called your Bounce Rate.

The bounce rate for your site is likely high, between 40%-75%. Most sites have a bounce rate between this metric.

The problem with bounced customers, up until about 2012, was that we didn’t know a thing about them. Once they left the site, their data was lost.To combat this, Google introduced the Remarketing Campaign, part of their Display Search, which offers a solution to this loss of data when visitors leave your site. Google allows you, at this stage, to create a banner or ad campaign which retargets these bounced customers.

Does it work? Absolutely.

Maybe you found yourself laying in bed one night, browsing a website for a new pair of jeans, but didn’t complete the purchase before you fell asleep—and by the next morning, you’d forgotten you were shopping in the first place. But then, maybe an ad for that site came up, and you remembered and returned to finish your purchase. This happens more often than you think: to thousands upon thousands of internet users every single day.

If you’ve noticed a high bounce rate on your site, then Google Dynamic Remarketing is an ideal tool for you!.

How does Google Dynamic Remarketing work?

How does Google Dynamic Remarketing work?

Just like Google Remarketing, Dynamic Remarketing brings your site back to the forefront of the customer’s attention. An added benefit is that Dynamic Remarketing has the option to show the prospective customer the specific product that they viewed, reminding them of what took their attention on your site in the first place. With this tool, you can rest assured that the customer won’t forget your brand, your offers, or your products.


Build & Strengthen Brand Awareness

One of the lesser-known benefits of remarketing is brand awareness. By generating an ad, you’ve created an impression on your client, regardless of whether or not they made a purchase. Next time the customer needs something that your eCommerce store specialises in, they’re much more likely to think of you first. There’s perhaps nothing more important than branding, as it’s the one element with which no one else can compete. Your brand, story, and mission are unique, and by delivering ads to potential customers, your brand story is more likely to stick with them when your ad leaves their screen. Thus, even when an ad doesn’t result in a purchase, it’s working to better your brand awareness among your potential and existing customers.