Not paying attention to the volume of abandoned carts in your store can lead to a significant number of lost sales from customers who showed purchasing intent. Most users won’t make a purchase the first time they visit your site—they’ll often browse, add a few things to their carts, then shop around to compare prices and features with your competitors.

Now, with Mailchimp, you can reduce the number of abandoned carts on your site. You can create a “Reduce Abandoned Carts” campaign through which clients who have signed up for your newsletter will receive a reminder about items they may have forgotten about in their cart. This increases the chances that the customer will return to finalise their purchase. The benefit to this, besides improving sales, is that you only need to set this function up once. Until it’s stopped by the admin, Mailchimp will continue to send these reminders on your behalf.

In this image, you can see a sample reminder email sent by Mailchimp. Of course, the body text of this email can be modified and edited to suit your store’s needs. With this service, we offer 5 pre-made templates, customisable to your taste. When you choose one, we’ll fill it out with your site’s information (including your logo and anything else which might catch the customer’s eye). The code in the email will automatically generate the products that the customer has viewed and will display their product title, image, and price. A “Call toAction” button will direct the customer straight to the checkout page, where they’re just a few clicks away from a finalised purchase.

In your Mailchimp account, you can check on a daily basis whether or not the system has sent a reminder to clients, and how large the opening rate or click-through rate is.